The Bachelor of Business (Marketing) builds a strong business foundation while you learn key knowledge in marketing theories and practice. You’ll develop business skills to engage and influence customers, build brand loyalty and execute strategic marketing campaigns.
This course examines the role that marketing plays in the success of contemporary organisations and explores industry trends, responsibilities, needs and opportunities. This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up to date information. This course also involves industry work placement where you will gain hands-on experience which complements your theoretical knowledge.
Area of study:
Business Communications
Marketing Fundamentals
Marketing strategy
B2B Marketing
Consumer Behavior
Integrated Marketing Communications
Digital Marketing Communications
Marketing and Audience Research.
Industry partners and work placements:
An important element of this course is the placement of the students with an endorsed host organisation(s). Work placements provide a valuable resource for you to develop hands-on practical experience to ensure you graduate confident and job-ready. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.
Work placement hours :320 hours
